Noel Hyun is an associate in Liner’s Real Estate & Land Use Group. Her practice focuses on land use and environmental matters, including representing property owners, developers, investors, and REITs in complex land use entitlement and real estate development projects. With a focus on urban infill, mixed-use development, Noel acts as a project manager while shepherding projects through a variety of administrative, discretionary, quasi-judicial and legislative City processes. In addition to her expertise in zoning, planning, and land use, Noel has substantial experience with City and State regulations related to assisted living and other eldercare facilities, alcoholic beverage control, and outdoor advertising and signage.
With years of experience advising and lobbying before Los Angeles City officials, Noel understands the public decision making process, assists clients in cutting through red tape, and acts as a project representative before neighborhood and community organizations. Given the importance of community outreach and public affairs in the entitlement process, Noel uses her experience and relationships in local communities to counsel clients on community outreach, media, and other strategies. The result is often a win-win-win approach for the client, the City, and the community.
Noel serves on the City of Los Angeles Zoning Advisory Committee, which advises City staff and consultants on a multi-year effort to re-write and reform the City’s Zoning Code. She also Chairs its sub-committee on Jobs and Innovation, which evaluates approaches to spur job creation/retention and technological modernization/innovation. This provides her with special insight into broad policy and code issues that impact urban development patterns throughout the City.
Prior to joining Liner LLP, Noel was the Legislative and Legal Affairs Director for Central City Association, LA’s premier business organization. In this capacity, she represented over 450+ corporations, trade associations, and non-profits focused in the Downtown Los Angeles area, lobbied for pro-business, pro-development policy, and directed a legislative agenda to drive economic investment into the City’s core. She often advocated before City, County, and State level decision-makers, and was the Los Angeles’ business community’s advocate for planning, land use, and real estate development matters. In addition, Noel was responsible for policy related to affordable housing and homelessness, development services and permit streamlining, CEQA reform, and Property-Based Business Improvement District legislation.
Prior to joining Central City Association, Noel was a Los Angeles City Council Planning Deputy and also Law Clerk for the Los Angeles City Attorney. In this capacity, she advised and counseled City Councilmembers and City Departments on planning and land use matters, developed policy related to medical marijuana and outdoor signage, and worked on a variety of urban infill projects.